A recent study showed 68% of women surveyed seeking a change in hair color wanted to lighter. Good choice to those 68 per cent, high-five! But I guess that means that 32% want to go DARKER? Yikes!

The survey was mentioned by stylewiz.com in this short little video trailer, which I have posted below. It explains some techniques and products for those that want to go blonder at home. Just watch how the French master colorist guy explains how the blonde color is “so alive” and “so photogenic.”

Interested in going blonde now? Good choice I say

Here is a link to the Loreal Superior Preference product that was mentioned in the video:

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